Guide • 2025-12-04
Competitor analysis on Google Maps: a simple method
How to compare visibility, rating, review volume and recurring themes to prioritize actions.
Competitor analysis on Google Maps: method
What to measure (simple)
- Average rating and review volume
- Review frequency (momentum)
- Keywords and recurring themes (strengths / pain points)
A 15‑minute routine
- Pick 3 to 5 comparable competitors
- Capture: rating, number of reviews, last 10 reviews
- Note 3 positive themes + 3 negative themes
How to use it
- Improve 1 operational point per week
- Always respond to negative reviews
- Track trends weekly or monthly
Useful links
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